CHICAGO--(BUSINESS WIRE)--May 16, 2018--
InnerWorkings,
Inc. (NASDAQ: INWK), the leading global marketing execution firm,
today announced a new long-term contract with Pabst Brewing Company,
North America’s largest privately held brewing company.
Under a five-year contract, InnerWorkings will be the exclusive provider
for Pabst’s retail marketing execution. The full scope of services
includes branded merchandise, creative services, retail environments and
displays, warehousing and logistics, and point-of-sale marketing
collateral – all powered by a single technology solution to simplify
processes, deliver flexibility, and improve transparency. InnerWorkings
will reinvent the buying process for Pabst, add creative resources to
support innovation, and advance the migration toward a digital in-store
customer experience.
“We needed a transformative solution to more efficiently answer our
customers’ needs by optimizing our spend, reducing inventory, and
bringing business insights to targeted campaigns with infrastructure for
future growth,” said Matt Bruhn, Chief Marketing Officer for Pabst
Brewing Company. “InnerWorkings is the right partner to provide creative
ideation, operational discipline, and serve as a steward of our brands.”
“InnerWorkings has a long track record of delivering integrated
solutions across the complex process and supply chain of global beverage
companies,” said David Duysen, InnerWorkings’ Vice President, Business
Development. “We are excited by the opportunity to elevate Pabst’s
marketing impact through our scalable technology suite and dedicated
experts who will bring innovation to streamline marketing operations
globally.”
For more information about InnerWorkings, visit www.inwk.com.
For more information about Pabst Brewing Company, visit pabstbrewingco.com/.
About InnerWorkings
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 1000 brands across a wide range of
industries. As a comprehensive outsourced enterprise solution, the
Company leverages proprietary technology, an extensive supplier network
and deep domain expertise to streamline the production of branded
materials and retail experiences across geographies and formats.
InnerWorkings is headquartered in Chicago, IL and employs 2,000
individuals to support global clients in the execution of multi-faceted
brand campaigns in every major market around the world. InnerWorkings
serves many industries, including: retail, financial services,
hospitality, consumer packaged goods, nonprofit, healthcare, food &
beverage, broadcasting & cable, automotive, and transportation.
About Pabst Brewing Company
Since 1844, Pabst Brewing Company has been American-owned and operated,
and is North America's largest privately held brewing company. Pabst's
portfolio includes iconic brands with deep ties to America's heritage,
such as its flagship Pabst Blue Ribbon and others such as Lone Star,
Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old
Milwaukee. Our company, our people, and our brands are committed to
making a positive impact and connecting communities across the country.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180516006443/en/
Source: InnerWorkings, Inc.
InnerWorkings, Inc.
Bridget Freas
312-589-5613
bfreas@inwk.com
