InnerWorkings to provide technology platform, global capabilities,
and deep domain expertise
Beam Suntory Inc., the world's third-largest premium spirits company,
has selected InnerWorkings, Inc. (NASDAQ: INWK) as its preferred
provider to deliver brand and field optimization goals within the area
of Point of Sale (POS) materials.
As part of the agreement, InnerWorkings will provide custom
point-of-sale, branded merchandise, multiple eCommerce sites,
warehousing and fulfillment services, as well as a large supporting
infrastructure within Beam Suntory and across InnerWorkings' offices
worldwide, to deliver an end-to-end POS marketing supply chain solution
across Beam Suntory's expansive brand portfolio.
Beam Suntory will benefit from InnerWorkings' collaborative VALO®
technology. By sharing successful marketing ideas across continents,
departments, and regions, the technology platform will maximize Beam
Suntory's brand impact and capture field-based efficiencies in all
languages and currencies they require. VALO® also will provide real-time
access to data and equip field personnel with tools to increase their
speed to market - saving Beam Suntory money while retaining or improving
quality and enhancing visibility.
"After a long and detailed evaluation process, we selected InnerWorkings
based on the company's industry experience, global footprint, and
technology tools," stated Jim Dionne, Global Director, Marketing &
Indirect Procurement, at Beam Suntory. "InnerWorkings has the global
marketing execution expertise we need to push our creative ideas into
the marketplace and explore procurement efficiencies across borders as
we evolve our relationship."
"Our deep experience inside and outside the spirits industry will help
us bring innovation to Beam Suntory's marketing supply chain. We're
excited to get started, as the opportunity is meaningful for both of our
companies," stated Eric Belcher, CEO of InnerWorkings.
For more than a decade, InnerWorkings has solved the unique creative and
logistical challenges of the world's premier spirits brands. By tapping
InnerWorkings' global technology, unrivaled $1 billion buying power, and
award-winning ideas, leading global companies, now including Beam
Suntory, achieve their premium goals, without resorting to luxury
About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is
Crafting the Spirits Brands that Stir the World. Consumers from all
corners of the globe call for the company's brands, including the iconic
Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as
well as world-renowned premium brands including Knob Creek bourbon,
Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig,
and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac,
Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in
bourbon and the pioneer in Japanese whisky to form a new company with a
deep heritage, passion for quality, innovative spirit, and commitment to
Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is
a subsidiary of Suntory Holdings Limited of Japan. For more information
on Beam Suntory, its brands, and its commitment to social
responsibility, please visit www.beamsuntory.com
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 500 brands across a wide range of
industries. As a comprehensive enterprise solution, the Company
leverages proprietary technology, an extensive supplier network, and
deep domain expertise to streamline the production of branded materials
and retail experiences across geographies and formats. With global
headquarters based in Chicago, IL, InnerWorkings employs approximately
1,700 individuals and maintains 62 global offices in 37 countries. Among
the many industries InnerWorkings serves are: retail, financial
services, hospitality, consumer packaged goods, not-for-profits,
healthcare, food & beverage, broadcasting & cable, and transportation.
For more information visit: www.inwk.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151123005786/en/
Beam Suntory, Inc.
Kim Beals, Senior Manager, Corporate
Source: InnerWorkings, Inc.
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