As part of the agreement,
Beam Suntory will benefit from InnerWorkings' collaborative VALO® technology. By sharing successful marketing ideas across continents, departments, and regions, the technology platform will maximize Beam Suntory's brand impact and capture field-based efficiencies in all languages and currencies they require. VALO® also will provide real-time access to data and equip field personnel with tools to increase their speed to market - saving Beam Suntory money while retaining or improving quality and enhancing visibility.
"After a long and detailed evaluation process, we selected
"Our deep experience inside and outside the spirits industry will help
us bring innovation to Beam Suntory's marketing supply chain. We're
excited to get started, as the opportunity is meaningful for both of our
For more than a decade,
About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world-renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in
bourbon and the pioneer in Japanese whisky to form a new company with a
deep heritage, passion for quality, innovative spirit, and commitment to
Growing for Good. Headquartered in
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