InnerWorkings (NASDAQ: INWK) plans to revolutionize DMA &THEN Conference
attendees' direct marketing efforts.
Pamela Spain, Vice President of Enterprise Accounts at the premier
global marketing execution firm, will offer a first look at insights and
innovations gleaned from InnerWorkings' ongoing work with PNC Bank, N.A.
Joined by Tanya Herriott, Senior Vice President of Credit Card Marketing
at PNC, and Jody Berenblatt, Senior Consultant at GrayHair Advisors,
Spain will discuss how an optimized marketing execution platform—in
combination with the right partner—can transform direct marketing
"Many marketers are challenged with executing direct marketing campaigns
effectively because they lack visibility into the process itself," Spain
notes. "Marketers will walk away from this session with immediately
applicable strategies to assess their current direct marketing efforts,
and guidance on how to implement critical course corrections."
The panel will also share how attendees can ramp up analytics use in
direct marketing efforts. Using the lens of the PNC / INWK partnership,
Herriott will explore how she leveraged analytics to not only refine
PNC's direct marketing strategy, but also to transform collaboration
throughout the entire direct marketing process.
"InnerWorkings has helped my team optimize our direct marketing, from
campaign development to in-home delivery. This has translated to
considerable time and cost savings, as well as increased response
rates," said Herriott. "I'm looking forward to revealing some of the
best practices I've learned through our relationship over the years."
Spain, Herriott and Berenblatt's panel discussion at the DMA &THEN
Conference in Los Angeles will be held on October 18 from 2:30 to 3:15
p.m. For more information, visit http://andthen.thedma.org/schedule/#141-8.
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 1000 brands across a wide range of
industries. As a comprehensive outsourced enterprise solution, the
Company leverages proprietary technology, an extensive supplier network
and deep domain expertise to streamline the production of branded
materials and retail experiences across geographies and
formats. InnerWorkings is headquartered in Chicago, IL and employs more
than 1,500 individuals to support global clients in the execution of
multi-faceted brand campaigns in every major market around the world.
Among the many industries InnerWorkings serves are: retail, financial
services, hospitality, consumer packaged goods, not-for-profits,
healthcare, food & beverage, broadcasting & cable, and transportation.
For more information visit: www.inwk.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161011005254/en/
Sarah Barnes, Sr. Director of Marketing
Source: InnerWorkings, Inc.
News Provided by Acquire Media