InnerWorkings, the leading global marketing execution firm, today
announced a new partnership with Preferred Hotels & Resorts, the world's
largest independent hotel brand.
Under the exclusive multi-year agreement, InnerWorkings will facilitate
the production of all branded items that Preferred Hotels & Resorts
creates for its offices, member hotels, current and potential partners
and loyal guests, from the company's Preferred Travel magazine to
collateral for its iPrefer hotel rewards program, as well as all related
shipping and freight logistics.
"InnerWorkings will help us improve time and cost efficiencies by
consolidating our global marketing supply chain," said Ken Mastrandrea,
Chief Operating Officer at Preferred Hotels & Resorts. "We look forward
to the transparency and simplicity of their single, global solution."
With its global footprint and $1 billion buying power, InnerWorkings
will capture timing and cost efficiencies, leveraging innovative
strategies that streamline global distribution and reduce costs for
Preferred Hotels & Resorts.
Added Pat McCusker, President of North America at InnerWorkings: "For
global brands like Preferred Hotels, the impact of our streamlined
solutions on the marketing supply chain is transformative. We're looking
forward to our collaboration, and to celebrating the results of our work
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 1000 brands across a wide range of
industries. As a comprehensive outsourced enterprise solution, the
Company leverages proprietary technology, an extensive supplier network
and deep domain expertise to streamline the production of branded
materials and retail experiences across geographies and
formats. InnerWorkings is headquartered in Chicago, IL and employs more
than 1,500 individuals to support global clients in the execution of
multi-faceted brand campaigns in every major market around the world.
Among the many industries InnerWorkings serves are: retail, financial
services, hospitality, consumer packaged goods, not-for-profits,
healthcare, food & beverage, broadcasting & cable, and transportation.
For more information visit: www.inwk.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160928006503/en/
Sarah Barnes, Sr. Director of Marketing
Source: InnerWorkings, Inc.
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