Global Marketing Execution Firm Hosts Free Webinar Highlighting
Tactics Driving Customer's Success
InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing
execution firm, will host a free webinar on Wednesday, December 9
alongside customer TruGreen, the nation's largest lawn care company. The
session, designed to help brands simplify their direct mail marketing
supply chain, will showcase how InnerWorkings saved TruGreen $800,000 in
postage and reduced its production and mail time by 35 percent.
"As a lawn care company, spring and summer are our busiest seasons. We
send more than 100 million pieces of direct mail during a four-month
span, so the stakes for us are even higher when it comes to costs and
creativity," said Jennifer Brereton, senior brand marketing manager at
TruGreen. "Working with InnerWorkings has enabled us to have full
transparency into our spend and performance."
As one of the largest purchasers of print and leading direct mail
innovators in the U.S., InnerWorkings cuts TruGreen's costs through
aggregated buying. Additionally, InnerWorkings' team of direct mail
experts works onsite at TruGreen headquarters and redesigns processes
and formats to revolutionize outcomes. The relationship has continued to
evolve over ten years of working together to optimize outcomes, drive
innovation, and deliver top-notch results.
"From designing concepts that resonate with customers to managing
complex relationships between print and digital departments,
successfully executing direct mail campaigns can be really challenging
for brands big and small," said Pamela Spain, senior director and direct
mail expert at InnerWorkings. "Sharing TruGreen's story will help others
strengthen their direct mail approach and ultimately improve their
To learn more about InnerWorkings and register for the webinar, visit bit.ly/DMinwk.
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 500 brands across a wide range of
industries. As a comprehensive outsourced enterprise solution, the
company leverages proprietary technology, an extensive supplier network,
and deep domain expertise to streamline the production of branded
materials and retail experiences across geographies and formats. With
global headquarters based in Chicago, IL, InnerWorkings employs
approximately 1,700 individuals and maintains 62 global offices in 37
countries. Among the many industries InnerWorkings serves are: retail,
financial services, hospitality, consumer packaged goods,
not-for-profits, healthcare, food & beverage, broadcasting & cable, and
transportation. For more information visit: www.inwk.com.
Memphis, Tenn.-based TruGreen is the nation's largest lawn care company,
serving more than 1.9 million residential and commercial customers
across the United States with lawn, tree, and shrub care. TruGreen
believes more life should be lived outside and is committed to providing
a beautiful lawn to serve as the foundation for outside experiences and
lifelong memories. As the leader in the professional lawn care industry,
TruGreen helps define responsible lawn care practices, conducts
industry-leading education and training for our people, pioneers new
application technologies, and educates our customers on proper mowing
and wise-use watering techniques. Today, there are approximately 210
TruGreen lawn care branches in the United States and Canada, plus about
35 franchise locations. Go to http://www.TruGreen.com
for more information about TruGreen.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151207006304/en/
Source: InnerWorkings, Inc.
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